A BRIEF HISTORY OF POSTAL ART

by Mark Bloch

Ed Plunkett, the man credited with coining the phrase New York Correspondence School, once said that postal art probably got its start the day Cleopatra had herself wrapped in a blanket and delivered to Caesar. Before the pony express, before e-mail even, there was good old fashioned hand delivery and people have used it for centuries to issue death threats and profess their love, among other things. As long as there has been mail, there have been people embellishing it in various ways, both physically and, more importantly, perhaps, theoretically.

We all know about Vincent van Gogh's letters to his brother Theo that were packed with drawings for painting ideas. Today's mail artists only wonder why the hell he didn't mail that severed ear off to Gaugin in Tahiti. Anyway, as long as there have been artists and there has been post, there has been postal art. Egon Schiele lived a short life in Vienna but he did manage to bang out the beautiful letter (right) in 1912. But like van Gogh, it was just a coincidence-- a by-product of the fact that he was a creative guy with something to say and a place to say it.

The more theoretical branch of postal art probably has its roots (left) in the Italian Futurists at the turn of the century. They actually used the mail as an artistic device. They sent letters back and forth from World War I praising the beauty of war (they were a sick bunch, what can I tell ya?) but they also used the mail imaginatively, creating innovative stationary, letterheads, logos, postcards and rubber stamps.

Speaking of rubber stamps, let's not leave out poor Kurt Schwitters, who called his activities Merz and rubber stamped all over the beautiful collages he made, which also happen to have included postage stamps. Merz was a bit like Dada, the undefinable international anti-art movement that I am not at liberty to discuss right now because I have been sworn to secrecy. Look it up.

Marcel Duchamp wasn't Dada. He didn't like to join groups. But he did manage to create a seminal piece of mail art in 1916 in the form of four postcards (right) to his next door neighbor that employed perfectly correct language construction to a text that was actually without meaning.

And on and on it went throughout the 1900's. By the 1940's you have Ray Johnson embellishing envelopes in Detroit. And in France, a group called the Noveau Realists were heavily using conceptualism, rubber stamps and (left) Yves Klein's plain blue stamp that he actually used to mail letters. That was in the 1950's, about the time the whole thing starts to explode. A big part of the explosion was not only Ray Johnson, who saw the mail as a performance piece that fused with his collage-making activities, but it was about the time that Fluxus got started. And some of the Noveau Realists were also associated with Fluxus.

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